On Thursday, June 19th, Lagos’ creative community converged at Elysium Beach Club, Victoria Island, for a double celebration hosted by EXPND Music: the release of Guarantee, the new single by fast-rising artist Pohsidon, and the artist’s birthday. Equal parts showcase and soft launch, the event cemented Pohsidon’s entry into the Afropop conversation not just as a sound, but as a brand in the making.
What set this release party apart wasn’t just the artist’s confident performance or the venue’s stylish coastal ambiance. It was the weight and intention behind the names backing the event. Most notably, Ckrowd, the tech-music company, brought serious credibility to the night. With their continued efforts in empowering creators across the continent, their visible and vocal support of Pohsidon signaled this was more than a vanity affair. It was an ecosystem in motion. Ckrowd’s involvement appearing not once but twice across event media was a loud and clear endorsement of an artist they believe in.
Other key sponsors like Lilac Media, THA (Theatre Hub Africa), and a string of culture-forward collaborators also lent their platforms and presence, creating a tapestry of support that felt intentional. These aren’t just logos slapped on a poster. They are media entities and creative collectives that shape taste and push talent forward. Their presence gave the night the aura of a strategic campaign launch, not just an industry hangout.
Pohsidon’s performance of Guarantee, a rhythmic and emotionally confident track, marked a defining moment for the artist. Dressed in a bold pink tracksuit and sporting his distinctive hair buns, he carried the energy of someone both self-aware and self-assured. The track itself hints at both vulnerability and resolve, suggesting a layered artistic voice that isn’t afraid of duality.
Beyond the music, the event created meaningful cultural synergy. Conversations between creatives, journalists, and digital entrepreneurs were constant throughout the night. In many ways, this was a soft summit for Lagos’ next generation of music and media leaders, convened under the banner of an artist’s release but held together by shared momentum and mutual investment.
As the African creative economy continues to evolve, Ckrowd’s commitment to spotlighting emerging talent like Pohsidon offers a glimpse into a future where digital platforms don’t just distribute culture. They nurture it. Backed by such ecosystem players, Pohsidon’s Guarantee isn’t just a debut. It is a bet that looks increasingly secure.
