Afro pop superstar, Ckay is just the like rest of us, well most of us when it comes to the affairs of the heart. The singer’s latest and third studio album titled ‘Emotions’ tentatively uncloaks his celebrity mystique, exposing a volatility of feelings that doesn’t care two hoots about the coveted position of fame and riches.
Through his twelve track record which spans a total duration of thirty- five minutes, twenty- eight seconds, Ckay communicates a visual image of an unstable emotional wreck. It is in this human tendency to be liable to rapid, unpredictable emotional changes that he hopes to find a common sense of relatability with fans and music listeners alike.
Ckay’s feelings are in tangent alignment with crypto market pricings, because just like crypto market pricings, you never know what to expect.
In one breath, he warns his muse to take heed to his earlier warnings of not ‘catching feelings’ as the chances of reciprocating affections are snake-hipped ( That Feeling), in another, he sings for his muse with the tone of an intoxicated lover ready to journey the farthest of miles to prove love’s efficacy ( Fall In Luv).
Ckay strikes true when it comes to being in tally with the album’s concept.
As far as musical arrangement, and genre choices go, the ‘Emiliana’ hit maker takes listeners on a dynamic sonic voyage that juxtaposes fusions ( as he is used to doing) of sounds ranging from Dancehall ( Dorime ft Ty Dolla Sign), to Highlife ( Addicted ft The Cavemen) to Amapiano ( Mysterious Love) and even Salsa ( Wahala ft Olamide).
This cross cultural approach provides the album with a universal appeal.
