AD DJ known for his dynamic fusion of Afrobeats, hip-hop, and global dance music, transformed the Kigali Arena into a pulsating celebration of African excellence.
Performing for packed crowds during the BAL playoffs, AD DJ’s presence marked a unique blend of sport and sound, bringing an immersive musical experience to the basketball world.
His setlist was a carefully curated soundscape of African rhythm, youth culture, and international flair, resonating with fans from all over the continent.
“The energy in Kigali was unlike anything I’ve experienced,” AD DJ said. “I wanted to create a moment that reflected the heartbeat of Africa.
Music is a universal language, and this league is an example of how culture and sport can move the world.”
With the BAL growing into a premier basketball competition on the African continent, having a performer like AD DJ at its center underscores the league’s commitment to youth, entertainment, and culture.
The more the BAL continues to travel through cities across Africa, the more DJ sound journey continues to travel across Africa.
AD DJ’s performance not only elevated the matchday experience but also reinforced the message that African talent belongs on the global stage; both on court and behind the decks.
