Spotify has expanded its push into music video streaming with the launch of Music Video Charts Global, the platform’s first-ever chart dedicated exclusively to music videos. The move marks another step in Spotify’s efforts to position itself as more than an audio streaming service and challenge YouTube’s long-held dominance in music video consumption.
The new chart ranks the Top 50 music videos globally based on daily music video streams on Spotify. It refreshes every day and is available through the platform’s Charts Hub and Music Video Playlists Hub, giving fans a new way to discover trending visual releases. Every Tuesday, Spotify and Spotify for Artists will also spotlight the week’s Top 10 music videos across their social media channels.
The launch is accompanied by new tools designed to make Spotify a more comprehensive home for music videos. Artists can now pitch their music videos directly to Spotify’s editorial team for playlist consideration, while eligible artists in beta markets can upload official music videos, live performances, acoustic sessions and cover videos through Spotify for Artists.
Spotify says nearly 100,000 artists are already participating in its music video beta, underscoring the company’s growing investment in video as a key part of the streaming experience. Once uploaded, music videos can appear across multiple touchpoints within the app, including artist profiles, release pages, editorial playlists, personalized recommendations and the Now Playing screen.
For artists and labels, the introduction of a dedicated music video chart creates another measurable performance metric beyond traditional audio streams. It also provides an additional discovery channel, potentially increasing the value of investing in high-quality visual storytelling.
The inaugural chart has already delivered a milestone for African music. Shakira and Burna Boy’s “Dai Dai” debuted at No. 1, making Burna Boy the first African artist to top Spotify’s Global Music Video Chart.
For Afrobeats, the development could prove particularly significant. The genre has long relied on visually compelling music videos to fuel global engagement and cultural impact. As Spotify continues expanding its video ecosystem, music videos may become just as important to an artist’s Spotify strategy as they have traditionally been on YouTube, creating new opportunities for visibility, fan engagement and chart success.
