Afrobeats is grand, in the sense that it is more than a musical style or parasol contemporary genre that no longer flounders to announce itself to a global audience. Cannily put, it is up there as one of the greatest culture-propelling tools, serving as a sustenance of and for the youth community in modern-day Africa.
Thanks to the elusive combination of star power, cross-world collaborations, originality, hard work, and persistence, the playing field is increasingly leveling, and Afrobeats now merit the globe’s deserved attention.
More than any other year in recent times, 2024 has hinted at the stupefying possibilities for Afrobeats and its numerous custodians. Milestone after milestone, the West African musical style is circumspectly repositioning from a strong, emerging global musical genre into the big leagues’ musical genres, such as Pop, Hip-Hop, Rock, Country, Latino, and K-pop.
However, with the applaudable milestones linger extinction threats.
Admittedly, the greatest threat to Afrobeats’ current winning streak in light of continued global success and cultural impact, lodges within some of Afrobeats’ long overdue and habitual industrial excesses that call for conscious intervention within the incoming year.
Suppose Afrobeats is to be reckoned with as a foremost contender in the global musical market, and not just an enticing rave of the moment that is prone to last for as long as the buzz does. In that case, certain questionable norms at the core of the umbrella genre will have to face review scrutiny.
Although certain critics might argue otherwise, 2024 was one of the best years for Afrobeats. However, to have a better 2025 and beyond, it is advisable that these ten ‘habits’ be left behind or at the very least curbed to a bearable minimum in the new year for continued growth sprout and global penetration.
Overused Lyrics and Themes:
Afrobeats is known for its vibrancy and diversity, making it a beloved musical style. However, recurring themes like partying, money, and women sometimes dominate, making it predictable, boring, and overtly shallow. Artists could explore broader storytelling, touching on culture, history, social issues, and personal journeys.
Who says Afrobeats can’t go beyond surface-level content? Interestingly, top Genres like Hip-hop and Country music have maintained global appeal due to their prestigious capability to connect beyond the mundane. This writer thinks that Afrobeats possesses a strong potential that outstretches mere entertainment, positioning it as a top global genre that is nuanced to the human experience.
Repetitive Beats
While Afrobeats has a distinctive sound and many amazing creators who dare to experiment, innovation still wanes. Many tracks and beat patterns feel similar and derivative. In 2025, more producers should aim for innovation by blending Afrobeats with genres like jazz, funk, or even orchestral elements for fresh sounds.
This is why producers like P.Priime and London with a few elite others are at the top of their game. We need more champions and outliers in this department, especially because the lack thereof exposes Afrobeats to the risk of being manned by more capable foreigners.
Lackluster Music Videos
Although notable improvements have been observed in the aspect of high-budgeted campaigns for musical visuals in Afrobeats, it still relies on vexing clichés (e.g., club scenes, flashy cars, and bikini-clad extras). More storytelling and creative visuals can elevate the music’s appeal on a global stage.
Top leading Artists like Kendrick Lamar, Taylor Swift, and Billie Eilish, have certain things in common and one such is the commitment to storytelling that fits through their music videos. Again, outliers and exceptions are in Afrobeats, but very few.
Low-Quality Live Performances
The rise in global concerts means higher expectations for performances. Next year, Artists should prioritize rehearsals, live instrumentation, and stagecraft over lip-syncing. This disgusting pattern must not follow the year 2025. The World is watching, and consumers are demanding better live performance than ever before. Kudos to the artists who take live performances seriously.
Chasing Global Validation
While crossing over is important, Afrobeats doesn’t need to dilute its essence for global acceptance. Staying true to its roots while evolving naturally should remain a priority. One of the many ways Afrobeats can stay true to its roots is simply by establishing local structures at home, the kind that will compete with the ones abroad.
Short-Term Collaborations
Many collaborations feel transactional or trend-driven. Artists could focus on building meaningful, long-term creative partnerships within and outside the continent. This doesn’t require an epistle.
Neglecting Female Artists
While female artists like Tiwa Savage, Tems, Tyla, and Ayra Starr thrive, the industry remains male-dominated. Promoting more female talent and fostering gender inclusivity will enrich the genre. Come on, this is 2025, and evidently, women have a lot to offer. More leading women in the game next year.
Unoriginal Dance Challenges
Dance challenges have boosted Afrobeats globally, but some trends feel forced. More organic and culturally rooted moves could add depth to these viral moments.
Trivializing African Languages and Dialects
As Afrobeats becomes more global, many artists lean heavily on English. Integrating indigenous languages and accents will preserve authenticity while showcasing Africa’s linguistic diversity.
Industry Gatekeeping
This in particular needs to be put to book in the year 2025. Emerging talents often face barriers due to industry cliques. Embracing young, independent artists and producers will ensure fresh perspectives and continued growth.
In conclusion, these resolutions could position Afrobeats for a more innovative, inclusive, and globally respected 2025.
