Courtesy: Instagram
Davido and Puma’s business relationship takes a new dimension as the Nigerian star in collaboration with the German multinational company launches a fresh collection themed after the Afrobeats superstar.
With the latest development, the globally recognized singer joins the likes of Brazillian Footballer Neymar Jr as part of an elite group of Puma Ambassadors to have collections named after them.
The latest collection stylized as the ‘Jet Set Collection’ features Reversible Bucket Hats, Customized Sweat Pants, T-Shirts, Sneakers, Jackets, and lots more.
The collaboration between Puma and Davido further highlights the market relevance of Nigeria and Africa at large.
With a campaign copy that reads: ‘For Those I Love I Will Sacrifice’, Puma and Davido inadvertently are positioned to promote through fashion and cultural apparel, the essence of being in an amiable community.
Emphasizing the above, the singer took to Instagram with a personalized caption: ‘Travel, Crew, and Culture. This is the vibe of my new collection with PUMA‘.
