In a world where the music industry thrives on visibility, perception, and strategic branding, few names ring as powerfully behind the scenes as Fadehan Osakpeyi.
The powerhouse founder of What’s New Media has mastered the art of storytelling—not through lyrics or melodies, but through shaping narratives that elevate artists, define brands, and solidify industry movements.
Although relatively new, What’s New Media has already carved a distinct presence in Nigeria’s bustling entertainment space. The company isn’t just another PR firm; it’s a pulse reader of pop culture, a curator of moments, and a trusted architect of artist branding.
With Osakpeyi at the helm, the agency has been instrumental in executing headline-grabbing campaigns, orchestrating show-stopping events, and crafting digital strategies that resonate across continents.
A Media Trailblazer With A Vision
Fadehan Osakpeyi’s journey isn’t one of happenstance—it’s a masterclass in strategic growth. From her early days navigating media landscapes to leading artiste relations at Gbedu and steering digital editorial at Aux Africa, her fingerprints are all over Nigeria’s contemporary music evolution.
Osakpeyi embodies the modern media executive: one who understands the symbiosis of content, technology, and audience engagement.
Her expertise extends beyond press releases and media placements—she’s an industry thinker, shaping conversations around music PR in Africa and beyond.
Beyond PR: A Cultural Force
What sets Osakpeyi apart is not just her ability to make artists trend, but her knack for building sustainable industry relationships. She doesn’t just push stories; she amplifies voices, fosters communities, and engineers moments that live beyond the hype cycle.
From underground talents to A-list superstars, her work ensures that the right audiences hear, see, and engage with the music that defines today’s soundscape. And in an industry where credibility is currency, Osakpeyi’s reputation precedes her—a media mogul in the making, blending intuition, strategy, and an unrelenting passion for African music.
What’s Next for Fadehan Osakpeyi?
With What’s New Media hitting its stride, there’s little doubt that Osakpeyi is only just getting started. Whether she’s championing emerging talent, reshaping PR strategies for global expansion, or leading conversations around the future of African music journalism, one thing is certain: Fadehan Osakpeyi isn’t just in the industry—she’s helping redefine it.
And for that, she’s firmly in our Upper Spotlight
